The first GOVEG magazine started its publication in 2014. The concept of plant based diet was still in its infancy in Asia and Hong Kong. Promotion of healthy and sustainable lifestyle is the motivation and therefore started promoting vegan lifestyle out of religious scope. in Hong Kong since 2008. With collaboration of volunteers worldwide, a global campaign "Meat Free Monday" was launched by on-line pledging. Meanwhile in Hong Kong, the first Meat Free Monday gathering was held in August 2009. It was vegan dinner gathering every Monday attracted thousands of members from all over the world and attention of the local media were caught.

Nowadays, most of the members has become vegan consumers and advocated with their passion, Hong Kong has become one of the vegan friendly city in Asia.
Printed version of the magazine was distributed by some vegetarian restaurants in Hong Kong for free initially and there was also an online edition for vegan friends worldwide who wants to explore the vegan lifestyle in Hong Kong and Asia. The magazine is run by volunteers from all over the world not for profit. After a few years due to insufficient staff, we have stopped for a while. Recently we have established Hong Kong Plant Based studio and there are more friends around and enough staff to move forward. The world pandemic is one of the causes that print version cannot be realized, so everyone has to focus on online publishing. We do hope everyone will support us in spreading the message to every friend around us: utilizing wisdom and cherishing resources to live a vegan lifestyle. We all look forward to having a sustainable planet with sufficient natural resources to lead a good life.

GOVEG ASIA